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Shiny tools don’t make a purpose

Recently, I bought a Fitbit. It’s a fantastic tool. Now, I can rave more about the features and go on and on. However, a friend and a colleague asked me an interesting question. Has it changed you? No,...

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Top 5 topics on the BFG this year

When 50% of your traffic comes from the top 10 posts, it’s time to take note of those posts. I took a look at how the blog has been progressing the last year or so, and here are the posts which have...

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2018, the year of numbers

I have been talking about data and analytics for quite some time now. So much so that, I have shifted from doing development as a service (at 13 Llama Studio), to agency as a service (at 13 Llama...

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Thoughts on Social Media

I wrote this note out for a discussion on Social Media sites and how their relationship with publishers has evolved over a period of time. It goes to show that too much of reliance on any one channel...

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More information about Samara Oblast

I had blogged about getting traffic through bots leaving referral signatures, and it seemed as if the whole internet saw this happening on their sites. After I blogged this post, Moz.com came out with...

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Blind spots in Analytics

April 10, 2018. Dark social, even though we can’t see it or know what it is, is here. And we should fear it. via Dark Social is Dangerous — Gareth Roberts Read through the post, and realized that the...

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🎯 Why You Need to Stop Tracking These 5 Metrics

This article was written as part of the SEMrush Big Blogging Contest. One of the things that going digital does to any brand, is that it suddenly gives access to a lot of data. Data, that opens up a...

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Data the new Oil

Any analysis team would work day and night to justify the reason for their being. There are enough articles being shared on the internet on arriving at a Return on Investment for Analytics (RoIA)....

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Data, Reporting and doing what’s right

Data is being used to showcase that vaue has been generated. In order to do this, the most beautiful reports have to be eeked out. Now if you are a follower of Avinash Kaushik and don’t like data...

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Building your Custom Connector on Google Data Studio

If you love Google Data Studio, then it is a given that you would want to connect your dataset to this and create some awesome looking dashboards. Here is a step by step tutorial on how you can build...

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